We put your ad in front of 10,000 high-income Metro Detroit households — for less than the cost of a single Facebook campaign. No algorithm. No auction. No competing for attention. Just your offer, physically in their hands.
Everyone shifted budget to digital. Inboxes are flooded. Ad costs keep climbing. Meanwhile, direct mail response rates are at a 15-year high — because the channel has been abandoned.
The average American sees 4,000–10,000 digital ads per day. A physical card in their mailbox gets seen. 42% of direct mail recipients read or scan every piece they receive — far above any digital benchmark.
Source: USPS Mail Moment Study, 2023; Data & Marketing Association, 2024 Response Rate Report
When everyone else is fighting over the same Meta and Google inventory, you're the only business in your category reaching 10,000 homes through the mail. First-mover advantage in a high-income market is real — and it's yours if you act first.
Source: Lob State of Direct Mail Report, 2023; USPS EDDM program data
Our Metro Detroit routes focus on zip codes with median household incomes well above the national average. These are buyers with budgets who make purchase decisions. Reaching them for under $0.10 per home is a legitimate arbitrage opportunity.
Source: U.S. Census Bureau American Community Survey 5-Year Estimates; USPS EDDM mapping tool
Direct mail produces 70% higher brand recall than digital advertising. Recipients spend an average of 30 minutes per day engaging with their mail. Unlike a social post, your card stays in the home until they act on it.
Source: Canada Post Neuroscience Study (with True Impact Marketing); USPS Household Diary Study, 2023
We only feature one business per category on every card. One plumber. One HVAC company. One med spa. If you're in, your competitors are locked out of that entire mailing.
You're not sharing a card with your direct competitor. You're the only roofing company, the only chiropractor, the only restaurant in your category reaching 10,000 homes.
Once a category is claimed, it's locked for that card. First to reserve owns the market. We'll confirm whether your category is still open before you commit a dollar.
The card is 9x12 inches, landscape, front and back. Each side has 1 Premium spot and 4 Standard spots — so 2 Premium and 8 Standard total across both sides. Here's exactly how the layout breaks down.
Front
Back (includes USPS address panel)
How this works: Reserve your spot to lock your category. We collect your logo, offer, and contact info — then we design the card, print 10,000 copies, and mail them via USPS Every Door Direct Mail to high-HHI Metro Detroit routes. You get a proof to approve before anything prints. Cards mail within 3–4 weeks of the card filling.
See exactly what your ad spend costs per home reached — and how many conversions you need to break even. All defaults are set conservatively, based on published industry research.
Benchmarks behind this calculator: The DMA 2024 Response Rate Report shows direct mail prospect/shared mailer response rates average 1–3%. The Lob State of Direct Mail 2023 report shows direct mail average ROI of 29%, outperforming paid search (23%) and display (16%). Defaults are set at the low end — so your actual results are a win.
Pick your spot below. Payment locks your category — once you're in, no competitor in your space gets on this card. We'll reach out within 24 hours to confirm your category is open and collect your creative assets.
Questions before you commit?
doubletakeads@gmail.comSpots are first-come, first-served. Category exclusivity guaranteed once payment clears.
Cards mail within 3–4 weeks of filling. Full refund if the card doesn't fill within 30 days.